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PRODUCT STRATEGY / DIGITAL GOVERNANCE / 2024 — PRE-LAUNCHPRE-LAUNCH INITIATIVE

National Events Platform

Connecting a fragmented sector through a shared operating and governance vision.

NEP interface prototype — pre-launch initiative
CASE STUDY / EXECUTIVE VIEW

From challenge to outcome

9Stakeholder groups mapped
8Product and design group members
27Potential government integration requirements mapped
Pre-launchCurrent initiative stage
01

The problem

Disconnected workflows across organisers, venues, suppliers, workforce and institutional stakeholders.

02

My ownership

Originated the initiative and led its product strategy, roadmap, stakeholder journeys and operating model.

03

The work

Defined requirements, approvals, permissions and governance; led product/design coordination and supervised validation.

04

Current output

Strategy, operating-model artefacts and prototypes; institutional adoption and integrations remain prospective.

The credible outcome is a structured, pre-launch product and governance proposition — not launched users or revenue.

See results in context

PRODUCT STRATEGY / OPERATING MODEL

Beyond screens. A connected operating model.

The starting point was fragmentation between organisers, vendors, workforce and institutional stakeholders. The challenge: designing clear ownership, information and approval flows across the event lifecycle.

01

Nine stakeholder groups

Mapped nine stakeholder journeys and a preliminary requirements matrix covering 27 potential government touchpoints.

02

Operating model & governance

Defined permissions, delegation, approvals, workflows, document handling, contracting and accountability across the lifecycle.

03

Product direction & validation

Assembled and directed a phased eight-person product, design, development and advisory group, supervising validation of developed capabilities including configurable forms, approval flows, delegation, tasks, reporting and audit trails. These capabilities are within a pre-launch initiative, not a publicly deployed national service.

04

Project status

Pre-launch strategic initiative. Institutional approvals, integrations and adoption are prospective — not achieved results.

RELATED PRODUCT INITIATIVE

Event Platform — private sector

A separate private-sector product concept for event organisers and operators, covering operations, contracts, workforce and reporting through seasonal, per-event or annual subscriptions. It is independent of the National Events Platform and is shown here as related product-strategy work.

01 / THE CONTEXT

Event-sector processes span regulators, organisers, venues, suppliers, teams and finance. Fragmented information makes coordination and accountability difficult.

02 / MY ROLE

Founder — vision, product strategy, journeys, operating model and governance.

03 / THE APPROACH

Mapped nine stakeholder groups and potential integration requirements; framed the product architecture, approvals, permissions, workflows and governance, and led product/design coordination.

04 / WORK & IMPACT

A strategic initiative under development. The operating model and prototypes are in validation; institutional integrations and a national launch remain future stages.

NEXT PROJECT

RESS — Riyadh E-Sports Station ↗